Freshly roasted coffee beans are important to get a great cup of coffee. That's why we commission freshly roasted coffee beans that are roasted the same week as your coffee subscription shipment.

But is all this really worth it?

We think so. So much so that we've built our business around it. Enjoying fresh roasted coffee is all about timing.

1. Freshly roasted coffee needs a little time

Coffee beans are roasted to release natural oils, sugars, and caffeine. The roasting process is meant to transform particular coffee beans into their full brewing potential. That is why there are different roasting levels (light to dark) and compositions (from single origin to coffee blends).

The roasting process is finished when the desired color and flavor are reached. An experienced roaster determines the desired roasting level. That makes sense to most people, but what people don’t think about is the science (and art!) that happens after roasting takes place.

After roasting, coffee needs time to degas. This is the process of the coffee beans releasing CO2. This is important because this release makes for a better-tasting cup of coffee. Too much CO2 inside the coffee beans means less coffee extraction is happening during brewing.

2. Too much time and coffee becomes stale

This degassing process does not stop. While CO2 is being released from the coffee, essential aromas and flavors are coming off as well. So, there is a trade-off. You want the right amount of degassing for an optimal brew while retaining as much flavor as possible.

The crossroads you want to be drinking your coffee is between peak freshness (optimal CO2 release) and peak flavor. This creates a ‘sweet’ spot for brewing your coffee. For drip and pour-over coffees, peak freshness is around 4-7 days after roasting. For Espresso, it is 7-11 days afterward.

3. Curate Coffee is always at peak quality

Curate Coffee always arrives to you near peak flavor and freshness. Our subscription model ensures that your coffee is enjoyed while it is still fresh (within a month) and a new batch makes its way to you. Again, at peak freshness.

Are you ready to start enjoying fresh coffee? Join Curate Today!

Author: Christopher Morris

---

References:

Coffee Needs to Rest : https://lenscoffee.com/resting-coffee-after-roasting/

Peak Freshness, Peak Flavor : https://clivecoffee.com/blogs/learn/is-your-coffee-too-fresh

Coffee Degassing: https://cafealtura.com/why-does-coffee-off-gas/